6 Killer On-Page SEO Tips for Facebook Pages

How to do Search Engine Optimization for Facebook Brand Pages ?

So what are the Basic SEO Tips for Facebook Pages ? I mean, can we optimize Facebook Pages for better results ? In order to maximize your Blog’s Revenue, Strong On-Page SEO along with content is required. SEO is very much essential for all the Internet Marketers out there as it is best process of improving their site’s visibility on search engines and on SERP’s (Search Engine Results Page).

Many People including Bloggers, consider Facebook as their second home page as it is the best platform to drive huge and huge amount of traffic to your site. On a base of millions of users, you can easily bring many of them with some dedication and good optimization of your Facebook Brand Page. Your second home page can drive people who like your blog or the services and business your website deals with. But how can they notice your Facebook Page ? Here are some On-Page SEO Tips for Facebook Pages.

1. Keywords

Whenever you create your page, while naming your company/blog in your page settings, write the appropriate information about the business or work you do and spice up your writing by adding salt and pepper into it; i.e. adding those Keywords which people may use to find about your blog or similar services to yours over the internet. Be very much concern that while writing the description that is grammatically correct and well drafted.

Always use the Basic Information Tab to include more keywords about your business and also add your Company’s Mission. For more enhancement, add the foundation date, Awards (if achieved any) and Products (popular ones) that you provide to your customers. If your page is about Website/Blogs then do the same and if it’s for a public figure then you should include their interests and personal information.

2. Insert Links in Posts

It is always a good practice to include links /URLs in your posts so that the visitor can find extra information about the topic you posted. The additional links increases relevance to your sites in the SERPs (Search Engine Result Page) and gives your Facebook Page more amount of preferences while ranking in the list. You can directly post the link into the update area as search engines won’t be able to see the URL by this see way. Inserting Links into Post is very good for SEO.

3. Create Backlinks

Well, not only incoming links for blogs/sites are required to rank higher! You need to Generate Backlinks for your Facebook Pages too for strong SEO purposes and ranking perfect in the search engines, as they rank the pages according to the number of their inbound links from different other sites.

You can yourself give a backlink to your page by including your Facebook Brand Page URL in your blog posts. Or else you can customize your theme and play with the codes to add your Page URL so as to automatically get included in every new post. It would be more better if you include other Social Media’s along with your Page like Twitter, Google+ etc. It will create a nice social media connect medium inside your post. This is one of the Best SEO Tips for Facebook Pages.

{Image Source – Teckilla.com}

4. Add Watchwords to your Photos & Events

Everytime you upload any kind off picture to your Facebook Page and create an album, always add watchwords to your image description which are basically keywords. For e.g. You’re a Fashion Photographer and you recently uploaded your fashion week’s pictures. So include your name in the caption and tag the city/town, the location where the event was held. This will help your page in getting noticed by the people who would be searching the fashion event’s photos and with this, they will directly land into your albums into your Facebook Page.

If you’re an Internet Marketer or Blogger and you’re planning an online conference/webinar, then create an event for the same and include the keywords which are related to it’s topic. Including URLs in the descriptions to the applicable posts for the event will be more great as it will help the reader to get more information about it.

5. Incite your Fans

It feels good for an Admin when he/she finds their fans interacting with their posts and updates. Once your page gains the maximum fame and likes, you just need to sit back and enjoy your sip of coffee. As if someone posts on your wall seeking for any help, then your rest of the fans respond to the query and try to help him/her. This creates an atmosphere of interaction among the fans.

So in order to reach that state, a strong sense of determination and hardwork is required. You need to encourage your fans to comment/like your posts. For that you can post any kind of humor like funny pictures, amusing videos etc. so that users tend to visit your page and become active.

6. Divert to Like

It is my simple funda (belief) that to increase your Facebook likes, you have to draw as many people as you can to like your page. After all promotion is the biggest thing you can do to endorse your products/services. Similarly promoting/sharing your Facebook Page will bring a lot of genuine likes!

When an user likes your page, the information is listed in their profiles which acts as another inbound link for your page. The best way to divert your readers and visitors towards your page is through a jQuery Lightbox Plugin if you’re a WordPress User. Other platforms also have some extensions for the same, you can find it through Google. Facebook Page Promoter Lightbox is a WP plugin which will allow all your visitors  to know about your facebook page and tell their friends. With this plugin you can display a preconfigured Facebook Page-Like Box as a popup whenever your blog and it’s posts are loaded.

Summary : Following these yet simple steps will make your Facebook Page driving attentions of the users from the Search Engines. SEO is not only meant for blogs and websites and their posts, but for every source that provides information about any kind of topics.

Facebook Pages being the second homepage is considered to drive more amount of traffic to your blog and it can be done by properly optimizing your page and i’m sure the above SEO Tips for Facebook Pages will give you the best results. Cheers!