Google Penguin Update ? You might be thinking, Google must be an animal lover as they keep most of their Algorithm Updates name as that of Animal Names. The most renowned and threatening name is Panda. You must got goosebumps by hearing this name It’s a nightmare to all the Bloggers and Webmasters. Google Panda Update is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of low-quality sites, and return higher-quality sites near the top of the search results.
Now in the recent pastime, Google came up with their new algorithm update which was named as Google Penguin Update. This update was launched on April 24, 2012 with the purpose to encounter “Web Spam” in the SERP’s.
When we search for a typical keyword we find a bunch of results in the search page and from which half contain no information or don’t have any content on the topic. But how did they rank so high ? It is because they have strong internal keywords in their blog for the specific search query. In order to minimize these spammed results, this update was introduced.
Google Penguin Update will be applicable to all the languages simultaneously and approximately it will affect 3% of the search queries. But anyhow the percentage could be higher in those languages in which more Web Spam is used.
How to know if you’re a Victim ?
Well, that’s a big question to find out whether you have been affected by the Google Penguin Update or not. As the update was instantaneous on April 24th, 2012 then the best way to check out is through your Google Analytics Tool. Always remember that getting affected by the Google Algorithm Updates doesn’t only harm your blog but can also reward your blog. Simply check the traffic stats of your blog from April 24th 2012. If it’s sudden fall then you’re badly affected by the update. Try to follow the tips which are provided below after the jump. If you find it increasing then Congrats! You have been rewarded due to fair performance by following all good practices which made you a deserving one in front of Google
Tips to Survive from Google Penguin Update
1. Eliminate SPAM
When you write your post, you include some or many outbound links to particular keywords. This is good for SEO only when you confirm where are you linking too. Always avoid text links to pages with the exact keyword for positioning.
Actually it doesn’t looks natural. And yes, Eliminate what you believe could be considered as SPAM by Google. I hope you can judge it yourself!
2. Avoiding Excess KEYWORDS
Many people have a habit of adding more than 3-4 keywords into their posts. And that too long term keywords which is a bad practice. Google will jot your post down to the end if you’re using excessive keywords. It is advisable to target one particular keyword, may be short or long term and maintain a keyword density of 2% i.e. the keyword should appear 10-12 times inside the post. But always eliminate the excess junk from your page.
3. Take Down PLAGIARIZED Posts
Plagiarism is the practice to take someone else’s work or ideas and passing or publishing them off as one’s own. In simple it’s called copying. Remember ? The thing we used to do in exams ! But doing the same over the internet on your blog can penalize you a lot.
“DO NOT PUBLISH COPIED CONTENT! I repeat, do not publish copied content.” This can pay you hard. Those who copy content through scrapping techniques will be badly affected by the Penguin. If you have some older copied contents, then modify them but don’t delete as you will loose lot of traffic by doing this. Creativity and Genuineness are the two vital factors that defines a Good Blogger.
4. Don’t Do Link FARMING
Sometimes while adding links into the post, people don’t make any sense with the links. For an example, a Telecommunication website linking or directing you to a NGO website! Does this make any sense ? An user will click on a link in order to know about a telecom product and they will be redirected to a NGO, a social service’s link. Always avoid such of type of linking practices.
If you’re purchasing links for your website make sure that their quality is strong and good. There should be any questions upon the quality. Getting poor quality links will take your site down.
5. Avoid HIDDEN Content/Invisible Texts
This is the worst practice which is to be badly avoided. Many people place hidden content and links in their posts with the goal of being favored by the search engines in order to rank higher without consideration of user experience. Clever minds hide the content and links using CSS and the non-coders hide it by making the text to white color.
Google has strictly revised their algorithms and those who play with this method would be severely penalized. This is the first and foremost change of Google Penguin Update. You can track the hidden content by selecting all the lines of the paragraph and the white color will be highlighted with the selection.
6. Don’t Even Think of Keyword STUFFING
In order to get Recovery from Google Penguin Update you have to stop keyword stuffing. Basically, Keyword Stuffing refers to creating pages and publishing posts with false and illogical content just to be positioned on a keyword. In short, fooling the users to get the wrong information. When an user arrives at a particular page, he/she is bought to an entirely different one.
Just think of it, when you’re in a new city and you’re seeking the address of a particular place and someone misleads you to a wrong address, how will you feel ? The same feeling will be evolved within your readers when they land on a and might be they won’t come back to your site the next time. So in order to play fair in the other way don’t provide false keywords and confuse your readers.
7. Stop Black Hat Linking/SEO Strategies
Black Hat SEO Techniques are notorious ways to get the ranking results you want i.e. getting higher search rankings in an unethical manner. These strategies usually breaks the Rules and Regulations of Search Engines and creates poor user experience directly as they are utilized on the websites. Google Penguin Update is mainly targeted to minimize the ‘Web Spam’ so the sites indulging in these activities will be knock down.
The strong websites containing high quality contents will be rewarded to the top positions as the black hat sites will be penalized for their activities which differs from their main page. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Website that provides both a great user experience and all that goes with that. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines.
8. Keep the Doorway Pages outside the DOORS
A Doorway page is basically a fake page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Some of the webmasters play with this technique to impress the search engines and for targeting specific keywords by creating low quality or poor pages. The content generated in the Doorway pages is automated especially scrapped content which are not convenient for the users.
By creating such pages and kind off cheating the search engines, they do end up getting higher search rankings, that is until these same sites get banned for using unethical practices. It’s just not worth the risk! It doesn’t provide a sign of good practices. So better stay outta it.
9. Check for LOW Inbound Links
Inbound links or Backlinks are the incoming links to a website or webpage. Inbound links are used by Google and other search engines as a main factor in determining the relevance of your site. The more the number of links, the more good will be your site at link building. People become happy when they receive a backlink but the happiness should matter only when the backlink is from a High PR/Reputed Website.
Check on your GWT (Google Webmasters Tool) if you’re receiving low quality website links like from Blog Commenting, Article Directory Submissions etc. It determines that your site is more renowned among the low quality atmosphere and you won’t rank to high. After the strict revisions of Google Algorithms, your high quality backlinks determines the stability and endurance of your site. So chuck the poor incoming links.
10. Dump the Use of CHEAP SEO Services
In order to perform Strong On-Page SEO, People use some Premium SEO Services (here premium refers to the cheapest price) to boost their sites in the search engines. They are unaware that using these services are a practice of Black Hat SEO and are strictly against Google’s Terms of Service.
SEO Services includes a package of DoFollow Backlinks like from .edu and .gov sites which may sound good for your site but are not worth it. Once Google tracked that you’re using third party methods to boost your search engine rankings, then it will severely penalize you in their next update. And once you’re badly hit with Panda or Penguin it will take you hell a lot of time to regain your blog’s stability and performance. So always be fair at your plays in front of Google in order to get rewarded in their updates and not get affected!
After checking your Google Analytics if you see a linear curved down or a Heartbeat shaped form then you’re surely hit by the Google Penguin Update. If you feel that your site/blog shouldn’t have been affected then you can fill up and submit a small form and inform Google that it was a mistake and to consider to recheck the blog again.
Share your views if you’re a victim of the Penguin Update and if not what steps have you took to protect your site/blog and let us know your opinions about the points we have sorted out! Cheers.