eCommerce Website is a type of site that is used to generate revenue i.e. online income for a business, typically by transactions of products, goods and services. There are many local brick and mortar stores that want to establish online presence in order to increase their sales and customers. The only way to do this is to build eCommerce website for their local stores. And it’s not that easy job to be done, as it has to be integrated with other websites using HTML editor, which involves allotting codes to web pages.
Ecommerce websites have to exert an image of vibrancy, competitiveness and efficiency. For that a powerful diy website builder software has to be selected and the pages have to be search optimized if you want your site to be visible in search engines at a higher position.
However, many people fail with their ecommerce website because of simple things that they usually overlook. Here are 4 typical reasons why you will fail with your site. Consider them in!
1. Your Design doesn’t Look Right
First of all, your website design will be at fault if your ecommerce website is failing. Why? That’s because your web design is very important to create the first impression for your visitors. It is always better for you to outsource the creation of your web design to a professional web design firm. Again why? Because they will give you the best design for your ecommerce website.
Also, the navigation should be perfect for your visitors. If there are many flaws in your design, it will greatly affect your customers’ trust. The templates of the site should be professionally designed and there should be much space to accommodate catalogues prepared in Excel.
2. Ahh! There’s no Offline Promotion on your Locality
If you want to succeed with your eCommerce website, at least local people should know about your website, especially if you’re targeting local audience. Don’t just keep the promotion online because not all people will be online and see your ads. You have to launch some offline promotions as well. This is important because offline promotion will effectively reach your target market. You can start with small promotion like creating brochures, pamphlets, and so on. And then you can take the next step to place your ads in local publications as well as national newspapers and magazines.
If you want to succeed with your eCommerce website, at least local people should know about your website, especially if you’re targeting local audience. Don’t just keep the promotion online because not all people will be online and see your ads. You have to launch some offline promotions as well. This is important because offline promotion will effectively reach your target market. You can start with small promotion like creating brochures, pamphlets, and so on; or alternatively you can hire a firm that has a texting business to blast your message across cellphones targeting any demographic of your choice. And then you can take the next step to place your ads in local publications as well as national newspapers and magazines.
3. Dude, You’ve only Few Products!
Product selection is the key of success in eCommerce website. The more products you have, the more people will come to your online store. If you have very limited selection of products in your website even though you’ve narrowed your niche, then people might simply not be interested to buy from you. This is similar to when you go to a local store in your area.
If the store is practically empty, your desire to buy will lessen. But, if you see a store with many products that you can choose, your desire to buy will naturally increase. That explains why Amazon is the biggest ecommerce website online. So what is it that drives customers to engage in your eCommerce site ? The below picture will describe it. -image via neosites.com
4. Lack of Product Description
Your customers need a detailed product description before they decide to buy from your ecommerce website. Why? That’s because it’s unlike going to a local store when they can see the product directly, your customers will rely on your explanation about the product in order to determine whether the product is worth buying or not. In this way, lack of product description will only create doubt in your customers’ head.
Yes, they will actually doubt about two things when they see that your product description is lacking. First, they will doubt about the product itself, whether it is valuable or not. Second, they will doubt about your ecommerce website, whether you’re a reputable seller or not.
Those reasons are what make your eCommerce website fail. So, make sure to have a good preparation before launching your eCommerce website in order to avoid failure. As not every person is able to create a successful Online Shopping cart which will allow people to buy products online. It takes a strong sense of determination and all you need is to have patience. As every big site was just a domain one day!