Who doesn’t want a high reputation and following for them? You might be the master of the web and every single update of yours will get noticed. You can enjoy all this if you can build a brand for yourself, i.e. Personal Branding. You might not be able to get into the limelight an overnight. But surely, you’ll see the results when you’ll genuinely start building a brand for yourself. Your social presence is going to be exciting and for your blog, you’ll get enough inspiration to run in without fail.
Have you noticed, Amit Agarwal‘s (Digital Inspiration) profile on Facebook? Without any organic, he can get enough traffic from his social networks itself. It’s because people like him, respect him and expects more from him. He had built that brand and now, he’s a celeb and an inspiration for every Indian blogger. Expecting too much, eh? Besides these celeb’s X-factor, you can also build a brand for your blog/company or whatever.
How to Build Up a Strong Personal Branding ?
1. Q & A
We had had enough of active forums on the web for each of the niche. Join the most active one of your niche and start answering to questions, genuinely. There are some active, non-spammy Facebook groups which run better than these forums (perspective). Newbies ask a lot of questions which you might be able to answer. Share your knowledge with them and they’ll support you in return. Make sure, you don’t spam the whole forum, or else you will finally build a brand for yourself as “Spammer”.
2. Brand Identity
The brand identity/logo plays a vital role for every brand. With a proper identity which is made especially for your blog, your blog will get noticed everywhere. If you notice, every brand has unique and creative logo and even if a couple of them look similar, you are able to identify each of them. So, if you are good at designing, spend a night and bring all your creativity out or simply, you can hire someone to make it for you. There are a too many creative freelancer who is waiting for design works. Grab one of them and get it done.
“I highly recommend you to hire Abhisek Das, the owner of this site to get one design done for you.“
The best way to build up your reputation is to have an interview. When a blog with good following posts an interview with you, it’s helping you too indirectly. As they’ll get traffic to their blog, you’ll also get following and traffic too. But it isn’t so easy to get interviewed unless you’d already built a brand.
- Link for the Interview
If you’re good at anything, don’t do it for free. You got to like your work. You have got to like what you are doing, you have got to be doing something worthwhile so you can like it – because it is worthwhile, that it makes a difference, don’t you see? - Harland Sanders
So as you are a web entrepreneur, there must be something in which you’re a pro. It can be logo designing, writing, development or some other service. Offer your services to the web and give your best. If they’re satisfied with your service, they’ll definitely give you a postitive testimonial and in addition, they’ll recommend you’re name to their friends and neighbours who’re also looking to hire a professional of your area.
5. Social Networks
Register yourself on all famous social networks and try being active on them. I know you’re already on Facebook and Twitter. So, it’s time to register on Google+, LinkedIn and a few others. Instead of engaging through your personal Facebook profile, manage all your updates through your brand’s fan page. And if you are a blogger, there are lot of other networks which are meant only for bloggers like BlogEngage, Bloggers etc etc.
6. Meet Up
Participate in meet up’s around you is another best way to build a huge network of people like you. Meetup.com is the finest site available to search for meet ups around you. You can also arrange a meet up and invite people to it. Remember, the better the network, the better the following. Socializing with people will help in getting passes and invites for PR Coverage, Blog Conferences, Webinars, Seminars, Launch Events etc. where you will get that social recognition.
Everyone shares a lot of links on their social profiles and so its the matter of bloggers, you’ve a lots of posts that are meant to be promoted by your social networks. So instead of posting the lengthy link, you can have a custom short domain as a URL shortener of your own. Yes, instead of using bit.ly or any of the URL shortening services, you can set up your own.
- Use domai.nr to find a suitable short domain for your brand like for example, technocruze.com can have a shortened URL like technocr.uz, tchn.cr, tc.hn etc.
8. Be Professional
Business cards have become an identity factor for online entrepreneurs. Oh god, these designers! I notice a unique and creative business card design of someone other the other of my network. So get a unique business card designed for your brand and you can also get promoted offline too. You didn’t need to be a good designer for that, rather you can try out MOO Cards or free Facebook Business Cards which you can get from your profile’s contact area.
9. Guest Post
Guest posting is a vital strategy in every stage of your blogging. When you’ve just entered, you can get some traffic. When you’re in medieval stage, you can get link backs and get a higher page rank for your blog and when you’ve stepped out of that, you can build enough brand for yourself. Always stick to your writing style and people can notice your posts even if they are posted on other blogs and in parallel, existing bloggers will love to get a guest post from you. Yes, you’ve made it!
Is this it? Or do you know any other strategies that can help in building a brand? Oh, you already have a brand for yourself, then why don’t you let me know the secrets ? (Ssshhhh.. it’ll be a secret and your secrets are safe with me!)