If you’re a Newbie then you should know what exactly a Bounce Rate is, unless and until you’re an Entrepreneur, a Marketer or a Pro Blogger. Bounce Rate is the total duration of time a visitor views your page and skips to another website. In simple words, visitors who’ve come to your site and left without clicking through to another page or website i.e. who have left from your home entrance page.
You should know that the higher your bounce rate, the less money you’ll make with your Ad Programs. Your Bounce rate is an great illustrator to show how successful your website or blog really is A successful site only becomes when your visitors stay on your site for a long duration and browse your pages. So you really want to decrease your bounce rate, isn’t it ? Check it how you can do it.
A good Bounce Rate is anything below 50%. To be honest with you, most people have 80% or more. Especially as your site grows, you’ll start to attract a ton of random visitors. You’ll receive completely untargeted traffic that will of course have no interest in your content. It happens and there’s not much you can do about it. That’s just Google doing its thing sending you a bunch of untargeted traffic. But if you maintain and customize your site properly you’ll get a very low bounce rate. Your visitors won’t even leave your site before reading the complete post.
So here’s a short list of some ways to lower your Bounce Rate :
Attractive and Good Layout
The first and foremost way to attract your visitors is through site’s layout design. It is the most important and obvious for a site. The Good the Design is the more the no. of visitors will come and stay longer. But don’t make it too jazzy, full of banners, widgets, designs and all. this will create a huge distraction. Keep it simple, sober and attractive in a classic way.
They’ll be far more likely to read and buy your stuff. Having an attractive design should be your top priority.
High Quality Content
This is obvious that everyone thinks that their content is just a step ahead than others. But just posting something unique doesn’t makes it sense. You should seduce your visitors with some killer content. Content that should be something better than the reader is looking for. Content that will just force your visitor to subscribe to your newsletter for your future posts. If you are successful in providing the best for your readers, then your bounce rate will reduce a lot
Well many people use pop ups for their sites/blogs to work and convert very well. They use it for their benefit but unfortunately the majority of the visitors don’t agree with it. Some get rid of these bouncing pop ups and simple revert to any other site or just close the window as it causes an irritating distraction with a sudden jump and a funky sound.
By using a popup you’ll immediately increase your bounce rate by 10%-30%. So if you’re willing to give up your popup, it will dramatically decrease your bounce rate. You also keep in mind to get rid of anything that distracts your visitors from reading your content. You need to make sure your visitors get exactly what they want as soon as possible. Otherwise, people will bounce. This stuff is all about human psychology, people are impatient.
Whatever you do, make sure your content is easy to read and make sure your website or blog is easy to navigate. If you put up many Ads and widgets in between the posts and pages, visitors can’t easily browse through your pages or posts, how will they ? They won’t and they’ll just leave. So even if your design rocks and your content is killer, you’ll still have a ridiculously high bounce rate if your readers can’t find your other stuff.
In the sidebar of your site, display a list of your best and most popular posts. Also display a list of relevant pages/posts. You should display banners that link to your other posts/pages instead of external sites. You need to focus all of your energy on getting your visitors to click through to other pages. Another tip – Link to your other pages contextually. Throughout your post/page content, link to other pages.
This is a very important factor for your content. Whatever you write, don’t go too off topic ! You’ll just be axing your own leg. As when you start to go off on a rant (which I do too often) people tend to get annoyed and leave. So like I said, give people exactly what they want. You need to make your content extremely title specific and vice-versa. If you are unable to provide and explain your title, on exactly what your content is all about then people will start getting irritated which will result in the closing of the window. And that of course leaves your bounce rate boosted.
If you follow all the above tips, you will surely decrease your Bounce Rate very quickly and will able to tie up your visitors to our site !